We never went to Japan together.
But this brand comes from a trip we both took. Just not at the same time.

Different years. Different streets. Same feeling.

We thought we were going for temples and tradition.
And for a while, we were.
But what stayed with us wasn’t the stillness. It was the movement.

The vending machines. The neon. The chaos of the fish markets.
That kind of beauty that doesn’t sit still. That glows, flickers, sways.

Tokyo pulled us in. Retro, modern, and futuristic all at once.
It felt like the future. Or the memory of one.

And somewhere in the middle of all that, we found Matcha.

Not the kind served at tea houses in silence. The other kind.
Stirred into oat milk. Grabbed on the go.
Poured into a paper cup under fluorescent light.
Unfussy. Electric. A little green love story.


Particular Kind is our love letter to that version of Japan.
Not the one in the brochures, but the one we pieced together from songs, buildings, old films.

A moodboard of a country, remembered by dreamers.
A trip that never really happened.
And a future that never quite arrived.